Area Development Manager(Dry)

Job title: Area Development Manager(Dry)

Company: IFFCO

Job description: Job Summary

Manage the assigned sales team, coverage area and products. Ensure that effective supervision and management of all aspects of sales channel stream and area.

Roles & Responsibilities

  • Responsible for achieving the Sales AOP – Value and Volume for the specified area and category
  • Execute Sales plans and budgets to achieve & exceed annual sales objectives.
  • Monthly forecasting of promo activity and ensure execution as per the plan
  • Review daily the service levels and sales volume and return performance by route with each sales representative.
  • Responsible for the achievement of distribution targets under area of supervision.
  • Responsible to deliver monthly sales volume and returns target as per AOP
  • To ensure the correct visibility and availability of products in all outlets is as per the planogram and share of shelf.
  • Responsible for wastage control for all routes and outlets under supervision.
  • Directly responsible for collection / reconciliation from company approved credit customers
  • Responsible and accountable for supervising a team of sales representatives, ensuring the correct service levels, distribution and display of company products to an agreed customer base.
  • Accountable of ordering the correct volume and mix of product to service the outlets under supervision to the agreed company standards.
  • Responsible for implementing Planograms across outlets and categories.
  • Responsible for conceptualizing and executing brand activation including brand launches, effective trade investment opportunities to sustain competitive advantage.
  • Responsible for monitoring & implementing POP (Proof of Performance) at the store level & devising promotional strategies to increase sales.
  • Customer Relationship management
  • Ensure to conduct Area-wise Quarterly Reviews with each customer
  • Ensure all sales routes under supervision have up-to-date route plans.
  • Ensure that all routes under supervision have the correct quantity and mix of saleable product to service their outlets on a daily basis as per the company must stock list.
  • Conduct a minimum of 2 visits in the market on route per salesmen under supervision on a monthly basis.
  • Ensure proper implementation of sales campaigns / promotional activities and follow up on the promotion plan. (Trade and Consumer campaigns).
  • Monitor daily activities of the salesmen and follow up on sales progress, collection status and accomplishments.
  • Guide and support salesmen to achieve better results by allocating sales and collection targets by getting commitments from sales team (bottom-up approach)
  • Generate daily and monthly reports regarding the overall sales achievements and also competitor activities.


  • Volume and Value target achievement
  • Distribution and Visibility Enhancement
  • Assortment management, to ensure 100% MSL availability
  • Listing of NPDs
  • Accounts Receivable and Reconciliation
  • Reduce Market Return
  • TMI management
  • Development of personnel

Work experience requirement

  • Must have 1 to 3 years’ experience in similar role in the UAE, management experience.
  • Overall 3 to 5 years’ experience in FMCG, preferably dealing with food products sales.


Must have a Bachelor degree in business or management related field.

MBA degree in business or management related field is desirable.


Business Acumen

Communicating effectively

Customer Centricity

Negotiation Skills

Ownership & Result Orientation

Planning & Decision Making

Self and Team Management

Target setting

Selling Effectively

Business Unit: S&D(UAE) (374)

Business Group: S&D(GCC) (240)

Expected salary:

Location: Dubai

Job date: Thu, 16 Mar 2023 06:37:50 GMT

Apply for the job now!


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