Job title: Consumer Experience & Performance Marketing Manager
Company: Reckitt Benckiser
Job description: Description
Want to shake things up? As a Consumer Experience & Performance Marketing Manager at Reckitt, you’ll have the freedom to find your own way to grow the market.
Competitive Salary & excellent benefits package
Responsible for a growth market, you’ll find new ways to make your mark. You’ll:
- Be an active member of E-commerce team, demonstrating ‘growth hacking’ and ‘resourceful’ mindset.
- Take an analytical and evidence-led approach to Performance Marketing; own in platform and out-platform spend; maintain forward forecast by Brand / Brand Segment at SKU level.
- Know how to apply eCommerce Traffic model to work back from the sales target to identify traffic targets & optimization opportunities and lead it to find optimal spend.
- Ensure top class Win in Search expertise, staying ahead on key word bidding strategy both inside and where applicable, outside platform.
- Have deep understanding of SKU prioritization based on Traffic & Conversion rate trends.
- Engage with internal stakeholders such as Brand, Digital and CRM team to leverage on top funnel marketing for driving bottom funnel conversion.
- Work closely with Business Development teams to spend in sync with Platform activations; maintain a balance between ‘Always On campaigns’ and ‘Event campaigns’
- Ensure Performance Marketing budget is being spent with right ROAS mix; Amplifying what is working and addressing what is not working.
- Developing the eComm content strategy across e-grocery, On-demand & Quick commerce platforms.
- Managing product & content lifecycle – Pack shots, Primary/Secondary Images, A+ Content, Description, Visibility banners etc.
Skills & Competencies you’ll need:
- Must be a proactive self-starter with can-do attitude; demonstrate entrepreneurial spirit.
- Must have some experience and exposure to Digital Media, Re-targeting, Publishers, and Affiliates.
- Hands on search engine marketing experience (PPC & SEO).
- Strong analytical and data mining aptitude ability to use data to develop and support decisions.
- Command over Data & Insights tools, particularly Excel.
- Natural curiosity, always looking for the next big-thing or to find better/ quicker ways to reach your goals.
- Experience of working with dominant eCommerce player in the market is an added advantage.
- Strong project management abilities; capable of prioritizing and handling multiple tasks simultaneously under tight time constraints and within budget parameters.
- Strong inter-personal skills, able to independently engage internal and external stakeholders.
- Proven examples of driving platform adoption or system change within previous organizations.
- FMCG and people management experience is preferred.
- Degree qualified or equivalent in Engineering or business-related discipline preferred.
You’ll love it because…
…you’ll have the freedom to make a difference. You’ll put your own ideas into practice. The products you get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.
Equality
At Reckitt, we recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. Come and join a team whose purpose is to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.
All qualified applicants to Reckitt will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
Expected salary:
Location: Dubai
Job date: Mon, 10 Apr 2023 01:32:00 GMT
Apply for the job now!
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