Job title: Restaurants and Bars Marketing Manager
Company: Four Seasons Hotels
Job description: Restaurants and Bars Marketing Manager
Four Seasons Resort Dubai at Jumeirah Beach
The Restaurant and Bar Marketing Manager sets and executes the media / marketing strategy for restaurants and bars.
In conjugation with the Restaurant General Managers, Director of Marketing, Senior Director of PR, and Director of Food and Beverage, the Restaurant and Bar Marketing Manager plays an integral role in the development and execution of the Restaurants and Bars annual strategic marketing plan comprised of public relations, social media, and marketing communications strategies that support the business objectives. Through strategic thinking and execution, increase awareness and visibility of the outlets and its food and beverage offerings and team, the Restaurant & Bar Marketing Manager also contributes to driving traffic and revenues.
Four Seasons Dubai at Jumeirah Beach includes five outlets options – from the beachfront Sea Fu restaurant to the rooftop Mercury Lounge, and it includes 237 Dubai luxury hotel rooms – including 49 suites – subtle Arabic design motifs blend with cool, contemporary style, featuring soft backgrounds of blue or green. Dubai is the second largest of the seven Emirates that make up the United Arab Emirates, Dubai is located on the southern shore of the Arabian Gulf. Has a Sub- tropical, arid climate.
Join our Team
Work on a team that is built on mutual respect, collaboration, excellent service.
Four Seasons provides employees with the same level of care that we expect to be shared with our guests.
Four Seasons have been ranked in FORTUNE Magazine’s 100 best companies to work for since 1998.
Executes all key Restaurant and Bar Marketing initiatives as defined below
Develops annual R&B marketing strategy and action plan (per FS Guidelines), co-develop and execute business goals
Preserves brand and concept integrity in all elements of the marketing process
Design and implement innovative programs and campaigns that increase awareness of R&B, its offerings and dynamic team
Leads in R&B’s digital strategy with a proactive and creative approach to all available digital and electronic marketing platforms from planning to implementation and reporting.
Actively manages Four Seasons proprietary R&B websites, ensuring alignment with the R&B’s positioning and business objectives and creative storytelling
Ensure up-to-date information on partner and third-party websites
Oversee R&B online reputation management by monitoring and ensuring appropriate management of third-party review sites
Manages R&B social media channels, from strategy to content creation, daily channel management and reporting
Curating and creating relevant and engaging content, telling a story consistent with the outlets and Four Seasons while increasing following and engagement
Leverage social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communication
Illustrate the power and resulting impact of a strategic social presence through effective monitoring and evaluation tools
Pursue and coordinate social media influencer visits and utilize available programs to integrate proper User Generated Content
Monitor social media conversations relevant to industry, luxury, local, and International markets
Work closely with Restaurant GMs, Executive Chefs and Beverage Managers to identify and produce social media content opportunities and have presence at relative R&B events
Develop partnership/ sponsorship opportunities
Coordinate any promotional menus with the Executive Chef and Restaurant General Manager as well as beverage menus with Beverage Manager
Project manage each collateral item, including the negotiation of costs, a production timeline and the editing of each draft, and ensure final artwork is signed off by all required signees, prior to distribution
Coordination of F&B and R&B participation in corporate global campaigns
In partnership with PRD, coordinates and oversees any R&B related photo- and video shoots to ensure all R&B visual assets are in line with the FS brand standards
Maintains Hotel’s image library and video banks with related R&B content, and obtain all signed usage rights as needed
Maintains positive client and media relations
Plays a key role in reputation management, acting as a strategic communications advisor to management by keeping track of public attitudes, developing key messages and managing potential issues and organize responses
Participate in local R&B community and industry events, building a strong rapport city-wide
Attend internal meetings for R&B and will be actively involved in maintaining communication and promotional calendars
Maintain a harmonious and professional relationship with co-workers, supervisors and all departments
Ensures R&B is meeting GOR
Control Restaurant Marketing Budget
Works closely with the Restaurant GMs and Executive Chefs to develop strategic annual marketing plans including promotional and marketing activities and calendars to feed relevant owned communication channels to stimulate revenue opportunities
Leads in R&B digital marketing included but not limited to PPC, SEO/SEM, and digital advertising and e-commerce (as needed) to ensure messaging and creative is aligned across all activities
Track ROI and present monthly results of digital marketing and social media efforts on a monthly, quarterly, and annual basis
Ability to process relevant invoices and purchase orders, and maintain operational expenses for monthly expense management
Preferred Qualifications and Skills
Key Behavioral Competences
Exceptional communication (written and verbal) and interpersonal (coaching, coordinating) skills, required to support a diverse team of employees, consultants and agencies on a daily basis
Able to achieve under pressure – multiple tasks and time constraints
Excellent project management skills – able to conceive and implement projects from start to finish, manage processes and expectations, and build commitment to deadlines, both individually or in a matrix structure with multiple managers and indirect stakeholders
Pro-active and inquisitive mind set to develop problem solving, decision making, conflict resolution and strategic thinking skills
Understands R&B marketplace; well-informed of market trends and user behaviors, including leading marketing strategies unique to this category and evaluating the competition’s marketing communications activities and implements change as dictated by market requirements
Well-organized, able to set priorities and be detail-oriented
Is an ambassador of the Restaurant and Bar at all times, both inside and out into the community
Technical Skills and Knowledge
Excellent writing, presentation and communications skills, with a strong sense of quality and a creative mind set
Photography skills and an eye for aesthetic
Media relations experience
Demonstrated knowledge emerging trends and evolution of social media applications
Knowledge of production methods in graphic arts and collateral
Computer savvy with Microsoft Office and various design programs including but not limited to Adobe Photoshop, Illustrator, and InDesign
What to Expect: You Will….
Be part of a cohesive team with opportunities to build a successful career with global potential.
Have the opportunity to engage in diverse and challenging work.
Be recognized for excellence.
Job date: Fri, 19 May 2023 22:37:14 GMT
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