Job title: Senior UX Writer II

Company: Careem

Job description: Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

Careem is growing the design team!!

Are you passionate about creating exceptional experiences that revolutionize how people live their lives? Are you a content wizard who can build exciting content that engages users and offer a compelling user experience ? If so, we have an exciting opportunity for you as a senior UX writer within the design team.

About the role

As a Senior UX Writer II, you’ll be part of the dynamic Design team to ideate, create and write content that will help define, articulate, and scale the product marketing comms, new app feature launches and campaigns. In short, you’ve the opportunity to take an exciting role in helping shape and grow the Careem Everything App.

You’ll have a passionate commitment to simplify the lives of people, and enable a frictionless experience on the Careem app for every user for every task. Your empathy for the user will enable you to deliver crisp, purposeful and engaging content on every touchpoint on the app.

What you’ll do

  • Work closely with the marketing manager and product team to create purposeful content that aligns with marketing objectives.
  • Understand how to calibrate tone of voice within the framework of a brand.
  • Translate brand’s tone of voice across the business to ensure all content & copy are on brand, and consistent in terms of style and quality.
  • Build a content strategy that aligns with the product, marketing and growth strategy of the app
  • Design and employ scalable processes and best practices, working with stakeholders, to ember high quality UX content across product touchpoints
  • Curate comms, in-app content, blogs, videos and articles, ensure quality of grammar, punctuations, spelling and style
  • Revise, edit, and proofread content as needed or directed by marketing teams.
  • Collaborate with marketing managers, customer and product teams working on daily comms – push notifications, mails, offers and promotions
  • Work within deadlines , aligning with relevant stakeholders, incorporating feedback and inputs in a timely manner.
  • Research competitors and keep abreast of market trends.
  • Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.
  • Work with UX research team in translating research findings to impactful content
  • Setting foundations for building a full scale in-house UX content team at Careem

What you’ll need:

  • Min 5 years of relevant experience as a Copywriter/Content Writer
  • Strong mastery of written and verbal communication in English and Arabic (preferably formal Arabic, KSA dialect an advantage)
  • Exceptional storytelling skills; ability to distill complex ideas into concise and accurate narratives that enlighten and inspire
  • A creative thinker with a passion for turning consumer insights into creative articulation
  • Proven ability to successfully develop, and execute multi-channel content copies at high-performing organizations
  • Independent, proactive and critical thinking skills.
  • Up to date with latest trends/events
  • Good team player, organized and good attention to detail
  • Experience in a high growth consumer-oriented startup
  • Able to deliver on tight deadlines
  • Keen to work in a fast paced environment

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a Careem colleague you will be able to:

  • Work and learn from great minds by joining a community of inspiring colleagues.
  • Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
  • Explore new opportunities to learn and grow every day.
  • Enjoy the flexibility that comes with the trust of being an owner; work in a hybrid style with a mix of days at the office and at home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
  • Access to healthcare benefits and fitness reimbursements for health activities including: gym, health club and training classes.

Apply for this Job

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Cover Letter

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LinkedIn Profile


Careem is: *

Based on your understanding of Careem so far please click on all that apply

Purpose driven organisation

Run by colleagues who want to create impact

An organisation where making profit is the first rule of business

An organisation with deep rooted Values

A organisation with set work hours and working methodology

I applied to Careem because I am inspired by the potential colleagues I will work with at Careem. *

By working at Careem I believe I can drive sustainability efforts in my community and be a change agent in the region. *

If Yes, please specify the platform (tick all that apply) *





Not Applicable

Have you seen Careem content on social media ? *

How did you learn about a role at Careem? *

A recruiter from Careem reached out to me and encouraged me to apply

I read about Careem in the news.

I attended a University event or career fair and met a representative from Careem

I had a conversation with a friend or acquaintance who works at Careem

I saw a social post and checked out the organisation

I saw a Careem speaker at a conference and was encouraged to apply

If Yes – do you remember what the content was about? *

About the brand

Careem colleague highlight/feature

About a product launch

Tech related

Comms/PR related


Not Applicable

If yes – did the content provide relevant information for you? *

If yes – did the content increase your desire to want to work at Careem/apply to work at Careem? *

I am applying for a role at Careem because (tick all that apply) *

I want to work with like minded individuals

I heard about the company’s purpose and it resonates with me

I heard an executive from Careem and it inspired me to apply

I heard Careem has lots of growth opportunities and it resonates well with my personal goals and ambitions

Financial compensation

I applied to Careem because I feel that I would grow professionally. *

I applied to Careem because I feel that the job would enable me to learn new skills *

I am interested in applying for a role at Careem as I am inspired by the professional development opportunities provided and would like to grow within the ranks at the organisation. *

I am inspired by the colleagues at Careem and that has encouraged me to apply for a role at Careem *

Expected salary:

Location: Dubai

Job date: Sun, 30 Jul 2023 03:30:06 GMT

Apply for the job now!


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