Job title: Head of Retail Professional Products Division
Company: L’Oréal
Job description: KEY JOB ACCOUNTABILITIES
To Develop the business through retail strategy. Build and implement sales strategy to drive sales growth in country. Secure the implementation of the right structures and people in the field.
– Sets and manages sales targets
– Business analysis: reacts on business opportunities and challenges to maximize selling opportunities, keeping brand identity
– Masters Retail operation to maximize sales
– Maximizes sell -out executing Brand strategy
For retailer business:
– Advice Brand Manager on distribution strategy and maintain strategic retailer relationship
– Works closely with Marketing, Trade Marketing, PR, digital, to define the best 360º strategy for the retailer
– Negotiates in collaboration with KAM with retailer to maximize business opportunities
Acts as people champion:
– Motivates, Develops & coaches Regional Business Managers/ Area Managers
– Oversees retail population maximizing empowerment and enablement
– Monitors BA & store manager turnover rates
Main KPI:
Field turnover rate
Financial Direct contribution Sales turnover
Productivity
Brand retail KPIs
MS & NPS results
PROFESSIONAL & TECHNICAL COMPETENCIES
DEVELOP BUSINESS& OPERATIONS
- Adapts brand distribution strategy
- Influences retailer /prescriber
- Manages event & animation
- Follows-up & controls
- Ensures compliance
ENHANCE SELLING & CUSTOMER EXPERIENCE
- Masters brand selling scenarios
- Focuses on customer service
- Manages customer relationship
- Understands Merchandising
FOSTER RETAIL DEVELOPMENT
- Improves on Mystery Shopping
- Manages BA/DA staffing & relationship
- Trains & coaches on selling & service
- Collaborates across functions
MASTERS RETAIL FUNDAMENTAL
- Stays up-to-date with market, consumers & competitors
- Builds on categories Shopper insight
- Leverages Business Drivers
- Pursues Financial optimization
- Optimizes assortment & stocks
Expected salary:
Location: Dubai
Job date: Fri, 28 Jul 2023 23:49:22 GMT
Apply for the job now!
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