Job title: Manager, Marketing
Company: Kerzner International
Job description: Manager, Marketing
At One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth. We tailor every aspect of our guests’ stay to bring their dreams and desires to life. With an atmosphere that’s chic but wonderfully unstuffy™, and a team who are meticulous but warm, we seek to exceed our guests’ expectations at every possible turn.
Behold the dawn of a new, all-encompassing resort experience in Dubai – One&Only One Za’abeel. A vibrant hub for business, a magnetic stage for entertainment, and a haven for inner-city wellness, this new Dubai resort will be more than a trailblazing icon of the skyline, and it will be an utterly unrivalled urban oasis. With abundant knowledge and generosity, we anticipate our guest’s every need and surpass expectations. Whether we are designing the perfect family day out or arranging a romantic private dinner, we approach everything with imagination to spark a sense of playfulness, discovery and adventure. This is not simply our job, it’s our passion.
About the Role:
We are seeking an experienced Manager, Marketing to join our team and lead the marketing efforts for our pre-opening luxury hotel. The Manager, Marketing will play a key role in the successful launch of our hotel, developing and implementing comprehensive marketing plans and strategies that will drive brand awareness, generate demand, and ultimately ensure the long-term success of our property.
Develop and execute a comprehensive marketing plan for the pre-opening phase of the hotel, including digital, print, and experiential marketing initiatives
Develop and manage relationships with key partners and stakeholders, including travel agents, event planners, and other influencers
Develop and manage a robust social media strategy, including content creation, influencer partnerships, and paid social campaigns
Manage the hotel’s brand identity, ensuring consistency across all channels and touchpoints
Develop and manage the hotel’s website, ensuring that it is optimized for search engines and user experience
Plan and execute events and other promotional activities to generate buzz and drive demand
Monitor and analyze market trends and competitors to identify opportunities and inform marketing strategies
Execute media relations, events, social media, and other emerging media platforms and ensure all activity is maximized on a day to day basis
To ensure maximum exposure for One&Only One Za’abeel, at the highest standards in keeping with the One&Only brand and the resort’s own ultra-luxury positioning
Strong international media relationships to maximize media exposure in key markets; continued interface across a variety of media, across all mediums. This should include key social media channels, including influential bloggers, etc.
Build key relationships with other leading organizations to develop mutually beneficial partnerships to continue to build the One&Only brand internationally and implementation of key brand partnerships
Develop all key messages for the resorts and ongoing story angle development for the overall brand, as well as the individual resorts; ability to translate into online space for impactful content
Develop and implement social media strategy in partnership with digital team for implementation of innovative, strategic campaigns for brand, as well as at resort level
Identify emerging consumer trends and bringing new ideas to the forefront to ensure the One&Only is a leader in the luxury sector
Development and implementation of creative initiatives to drive revenue for all business units
Key Skills and Requirements:
Bachelor’s degree in Marketing, Business Administration or related field
Minimum of 5 years of experience in marketing, preferably within the luxury hospitality industry
Proven track record of developing and executing successful marketing campaigns
Strong digital marketing skills, including SEO, SEM, social media, and content marketing
Strong interpersonal skills and the ability to develop and manage relationships with key stakeholders
Excellent written and verbal communication skills
Highly creative and innovative thinker
Ability to work independently and as part of a team in a fast-paced environment
Our brand is expanding faster than ever before. We are investing in the growth of our company, and that means we are committed to investing in you. Join a team that is open-hearted, intuitive, generous, and spontaneous in spirit. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.
Job date: Sun, 09 Apr 2023 07:12:02 GMT
Apply for the job now!